What can I do for you?
A quick overview of which problems I can help you with
Consultancy & Strategy Development
You already have an in-house team that manages your social media and would like me to plan a coherent strategy.
Social Media Community Management
You can completely outsource your social media to me. You do what you do best and let me take care of the rest.
Social Content Creation & SEO Copywriting
You are not a journalist and don’t have the time to create your content. Leave that up to me.
Social Media Audit, Measurement & Analysis
You have no idea what your KPI’s are nor how much you should be spending and need to have concise, easily read reports.
In-company training
and coaching
You and your team would like to learn how to set up and manage your own social media, I can teach you how.
About Jacqui
Certified Digital Marketeer by the London School of Business
Through years of learning in this ever-changing world of social media, if there is one thing that I have learnt is that by being true to who you are, your brand will earn a solid reputation. I truly believe in organic, honest engagement.
People do not just want to subscribe to your adverts – they want you to give advice, like their posts back, participate in discussions and engage. There is no short cut – social media is a marathon and not a sprint!
Recently I have specialised in sustainable clients. My focus is on sustainable living, restauration, products, development and agriculture and I am very aware of the Swiss Sustainable social landscape.
They have trusted me
Meet our clients
Services
A quick overview of which problems I can help you with
Consultancy & Strategy Development
Aligning a customised social media strategy to your business goals in a measurable way by:
- exposing the trends of your industry vs. where you are
- advising you on which platforms to engage in and what tools you need
- providing statistical evidence to back up your proposed strategy
- providing guidance and coaching
- collaborating with your team to plan a roadmap for success
- aligning objectives, strategies, and budget
- integrating social media seamlessly into your existing marketing
Truly engaging your fans around your brand and product by:
- manging your communities for you on a day-to-day basis
- engaging potential customers, brand advocates and interested audiences
- creating lively communities through editorial planning, monitoring and moderation
- managing online crisis and reputation
Social Content Creation & SEO Copywriting
Enhancing your brand with high quality content written in your brand’s voice by:
- creating and sharing high quality, focused content that deliver leads
- using effective SEO copywriting to direct traffic to your site
- using multimedia supports: video, images, infographics, presentations, podcasts blog posts, webinars, cartoons
- helping you choose the right content curation tools
- reducing time spent of finding content
Social Media Audit, Measurement & Analysis
We use metrics to determine how your business should be using social media to get highest possible return on your investment (ROI) by:
- carrying out an audit of your current Social Media landscape
- using the output of an audit to write/improve your social media strategy with analytics data to back up our recommendations
- measuring efficiency and help interpret statistics and KPI’s
- helping you set achievable goals (S.M.A.R.T)
- listening and interpreting to your social conversations
In-company training and coaching
We help you and/or your staff get started on social media, and optimize your time and presence on each platform by:
- analysing your current needs and advising you on where to start
- organising workshops for small business owners, therapists, artists and independent professionals
- coaching your staff on your company premises
- helping you set achievable goals
- giving one-to-one courses to enhance your knowhow of each application
We can turn fans into customers and customers into advocates by:
- choosing the right Social Marketing Campaigns and platforms for your promotions
- planning and executing efficient paid media while combining with quality content creation
While I am not a webmaster and I do not do web design & development, I can advise you on how to make your internet site more social media friendly, optimise your organic SEO, help you optimise user content and advise you on which social listening and reporting tools would be best for you.
I can improve traffic to your website, turning it into a social media powerhouse by advising you on plugins, bookmarking tools, SEO content, widgets, and other tips.
I do have partners who I work with and can advise you on the most cost-effective actions to take.